REDEFINING RICH: GEN Z’S SOFT SAVING TREND

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: make progressively, conserve aggressively, get a home, and prepare for retirement. However Gen Z is coming close to money with a fresh point of view. As opposed to focusing solely on long-term buildup, this generation is focusing on b